Merging Brand Equity Of The Past With Successful Digital Marketing Growth Strategy

If you are a native of Omaha, Lincoln or even Sarpy County, you have no doubt heard of, seen, or consumed Vic’s Popcorn.

Started 40+ years ago in Lincoln, Nebraska as a single location, Vic Larson grew his brand so successfully that he ultimately retired from his full-time job as a school teacher and administrator in Omaha Public Schools to focus on its growth.

The brick and mortar version of Vic’s store expanded from one location to five. But as time passed he realized he needed an effective e-commerce solution. He also wanted to expand his reach as a local/regional brand, to a national brand.

When we first started working together, the Vic’s Popcorn website was the same exact site it was when it was launched in the late 1990’s. On the front end it was no longer functioning properly, not responsive, and was delivering a less than stellar user experience. Meaning, site visitors would get 3/4 of the way to placing an order and the site would freeze up.

The customer would have to start all over again. It is a real testament to the strength of his brand that he was selling anything online, as customers would typically have to attempt multiple times to place an order.

The old site was hardcoded, so there was no easy way to updated content, it loaded slowly, it was not responsive, and was limited in in terms of functionality and what it could do.

As a lifelong fan of the brand, we were stoked to work with Vic on a comprehensive brand refresh that positioned the ban to “pop” and grow well into the future.