Google’s algorithm isn’t quite as self-aware as Skynet yet, but it’s getting close. It doesn’t just crawl your website pages ticking off boxes and assigning you brownie points for effort. It is looking for signs that you are an authentic authority in your industry with the dedication of the Terminator spotting Sarah Connor in a crowded shopping mall.
One essential way to convince Google’s algorithm that you are an authority worthy of high ranking is to have your pages backlinked and connected to citations. The backlinks need to be quality links and not just random links to any old source.
Ideally, you want quality links that come from high domain authority websites that are already trusted by users and Google’s unstoppable algorithm. This will go a long way to help bots crawl your pages, to index them with confidence. It also helps users see the destination website as a trustworthy source of information.
Citations are a little more amorphous as they come in many forms. This includes business directories, social networks, and much other information about local businesses. So, it does require a thorough approach to display your citations and trust badges in a way that makes it easy for search engine crawlers and algorithms to index them.