Leaving the grass in the past and embracing business growth to the most

CM’s was started over 30+ years ago by Chuck Monico. The ultimate story of hard work, determination, and small business success that makes America great, Chuck built his business from a one-man operation that focused on lawn maintenance and mowing, to a large scale operation.

In those 30 years, the business evolved not only in size and number of employees, but also in terms of services. What started as “just” mowing and lawn care, evolved over time and offered pest control, landscaping, irrigation, tree and plant care, snow removal, and exterior hardscape design for both residential and commercial clients.

As the brand grew and evolved, the logo and tagline had not. We were tasked with creating an entirely new business name, logo, and tagline – a true and complete rebrand- that encompassed all existing services.

If you look at the “sun” styled logo you see each of the elements – blue representing water for lawn care and snow removal green representing grass and growth the tan square representing landscaping/hardscapes and the sun iconography that tied all the service offerings together.