SEO Consulting & Optimization

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Wandering Eye brings your SEO into sharp focus by getting to know your company at its core while applying tried-and-true SEO strategies that get results.

We have decades of experience in this arena. We’ve watched the internet grow from the beginning and walked along with it in lockstep.

This sort of intimate understanding of SEO best practices combined with a focus on quality over quantity in building a strong relationship with our clients do more than just boost your website’s organic ranking. It also reaches the right audience and captures their attention with enthralling content.

Our approach is customized to your prospective customer base. This includes strategies for improving your local rankings to bring the surrounding community to your small business. Yet we can just as easily shift gears to help market you as a global powerhouse ready to take the world of international Ecommerce by the horns.

SEO Service Locations We Service

Deangelo Williams

Deangelo Williams

Customized Strategies

SEO Agency Expert SEO Services

Wandering Eye’s SEO services go beyond just cutting-edge keyword research and the technical aspects of search engine optimization. Our SEO consulting services help us build a truly authentic understanding of your company, who you are trying to drive to your site and exactly the kind of experience you want them to have.

  • Local SEO
  • National / Global SEO
  • eCommerce SEO
  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • Content Writing
  • Conversion Rate Optimization

Keyword Research & Strategy

Wandering Eye’s SEO practices start with developing a core understanding of your company’s industry, and the keyword search terms that can be used to boost your organic rankings on Google as well as other popular search engines.

As SEO specialists we conduct a thorough review of the keywords where your website already ranks strongly. Then we plunge deeper to explore keywords and search terms that you can add to boost your ranking in the competitive landscape.

Modern Technical SEO Takes You Beyond The Yellow Pages

The mechanics of the internet and the algorithms of popular search engines continue to evolve, and we evolve right along with them in our technical applications of SEO best practices. This includes techniques for improving rankings via optimizations on the back end of your website.

These are the little things that lesser digital marketers seldom think of, yet make a massive difference in the end. This includes things like:

  • Improving page speed
  • Fixing site errors
  • Siloing content
  • Optimizing content
  • Schema optimization
  • No keyword stuffing
  • The correct use of copy
  • Improving page structure
  • Simplified page navigation
  • Eliminating dead-end pages
  • Rich media
  • Avoiding & recover from penalties
  • Sitemap Optimization

On-Page SEO

On-Page SEO practices are one of the best ways to strategically improve your online visibility while also drawing in high-quality traffic from interested users. Wandering Eye’s extensive menu of SEO services includes best practices and on-page SEO strategies designed to boost your website’s reputation and score on major search engines. This includes publishing unique, value-rich content that is valuable to your readers. We also optimize headlines and strategically use HTML tags along with high-resolution images.

Off-Page SEO

Another great way to boost your reputation and score highly in organic rankings with popular search engines is to use off-page SEO practices to their fullest. Wandering Eye’s off-page SEO practices are designed to reinforce your brand credibility while simultaneously increasing online exposure. This includes creatively leveraging social media marketing techniques, high-quality link building and even tapping into various aspects of influencer marketing.

Link Building

The art and science of link building or creating “Backlinks” is a critical component of improving any website’s ranking in search results. Yet not just any old link will do! Google’s immense algorithm and the sophisticated criteria of other popular search engines mean that quality backlinks matter far more than casual backlinks that are often just tossed in to have a presence on the page.

Wandering Eye’s innovative backlinking strategy is designed to build the kind of high-quality links that search engines and their cunning algorithms want to find on your page. This gives you more than a leg up on your competitors who are just weaving any old link onto a page in hopes it catches a bot’s eye.

Winning The Race

Local SEO

In recent years the most powerful internet search engines have been wise enough to optimize their crawling and indexing to also include local businesses and companies with a limited regional reach. The truth is a lot of users search for local businesses online.

This means that improving your company’s local SEO ranking via things like Google Business Profile or Google My Business and other local optimization strategies is key for attracting interested customers. We optimize your GMB profile and manage your online reputation to grow your local following.

eCommerce SEO

The world of ecommerce continues to grow in its versatility and profitability in nearly every imaginable sector. Fortunately, Wandering Eye has spent decades honing our vision to create innovative ecommerce SEO practices that move at the speed of modern-day business.

This includes strategies to increase your client retention rate as well as utilizing targeted email marketing campaigns and optimizing your eCommerce site for mobile users. We’ve even helped pioneer ecommerce compatibility with voice search to help offer your customers a personalized brand experience.

Engaging Content for Customers & Search Engines

Content Writing

They say that “Content Is King” but if you want to wear the crown, you have to have engaging content that not only helps your reader understand what you’re offering, but also impresses cunning search engine algorithms. Wandering Eye has mastered the art of producing SEO-friendly content in all its forms.

This includes pillar posts that stand for all time with evergreen wisdom, blogs that engage the reader with cutting-edge information, lists to help readers find the best of the best you have to offer, and much more. Not only do we craft engaging content, but we also work retroactively to optimize pre-existing content, service, and product pages.

Popular search engines like Google adore websites that frequently add new, helpful and engaging content regularly. So, we make sure to keep your content fresh, free of scraping and recycling to catch the attention of crawlers and bots. All while giving your readers the information to whet their appetite and make them hungry for more!

SEO Methodology

SEO Methodology

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Conversion Rate Optimization (CRO)

The conversion rate optimization strategies used by Wandering eye are designed to boost your site’s long-term value, while also helping to grow your online revenue. We do this with things like pay-per-click marketing and strategically positioned SEO services customized to maximize your conversion opportunities. This is further reinforced with critical analytics, website analysis, landing page optimization and an intuitive approach to A/B split testing.

Discovery

The process starts with developing a deep understanding of your business, your goals, your visions for its growth, what you do best, and yes even where you struggle. We take the time to understand your immediate competition here-and-now as well as who your competition will be later, once you start growing toward your ultimate potential.

Analysis

We take a good hard look at the measurable metrics of what’s worked for you in the past, what you’re doing well now, and where there are areas for growth. This process also includes outlining potential metrics to track your growth and effectiveness of SEO practices going forward.

Strategize

If you want to do something right, then you’ve got to have a plan! We create custom strategies tailored to your goals, your growth potential, and the market you compete in. This includes weaving your brand image consistently and cohesively with your SEO strategy.

Execute

With a strong SEO strategy in place and the sky as our only limit, we attack the digital marketplace with fervor. Our customized SEO strategy and consistent use of your brand experience will give you the best possible chance to make the most out of every connection you make.

Measure

They say that “Luck is what happens when preparation meets opportunity.” To be able to accurately spot those opportunities at the right time, you need to guide metrics.

So, we measure the performance of your SEO strategy at multiple levels and intervals. This includes measuring against previously defined short-term goals, as well as long-term performance objectives.

If we see an area for improvement, we ask Why? Is it a seasonal trend? Does the SEO need to be adjusted? What can we do better to boost your conversion rate?

If we see an area of strength, we analyze that success and break down its foundation. Is there a reason why it’s working so well? Can we copy this lesson of success elsewhere?

Report

With all our metrics in place, our ducks in a row, and the important questions on the tip of our proverbial tongue, we generate a concise report. This serves as a dashboard snapshot of how the SEO strategy is performing for the given span of time. We can compare this information to past reports to spot trends emerging, and areas where success can continue to grow.

Adjust

The report and granular metrics give us the keen insights we need to make fluid changes. Agility in business is key for maximizing your results and changing with the prevailing trends. We track key metrics throughout the course of a digital marketing campaign to make sure you are always basking in the maximum ROI possible.

Your SEO Rankings Will Pop

Wandering Eye has been at the forefront of SEO strategy since before it was even an acronym. We’ve spent years eating, sleeping, and breathing SEO as it’s evolved with the internet. Whether you’re thinking about launching a site for your aspiring startup company, or your existing website isn’t ranking with the results you need, you can trust us to guide your SEO practices to unparalleled results.

Types of SEO Services We Provide

Flexible Programs With Mentoring + In-Depth Reporting

Local SEO

Wandering Eye focuses on our clients to position them where they have the best chances for success. For small companies with modest reach, this includes optimizing local SEO to rank your site above your local competitors. If you’re not a global powerhouse selling your products on the international market, it’s best to invest your digital marketing efforts locally.

National/Global SEO

Let’s say that you’re a big-time player on the national or international scene. Maybe you’re selling products online or you’re drawing clients in from thousands of miles away. Then we shift your SEO focus to the world at large, yet the competition will never see you coming.

eCommerce SEO

These days the world moves at the speed of eCommerce. So, being able to position yourself to attract the most online customers requires a fluid SEO strategy that changes with the trends to keep you evolving with maximum success.

Technical SEO Audits

Let’s say you’ve got a site in hand, and it’s doing alright, but your gut tells you it could be ranking much better. Times like this usually call for applying some technical SEO practices to streamline your site’s performance by making it easy for search engines to crawl.