What’s Different About Wandering Eye?
We “focus” our efforts on branding and SEO. And never lose “sight” of the fact that with no clients (i.e. you), there is no business (e.g. us).
Depending on the industry, most brands’ relationships with a marketing agency last an average of three years. At that point, people are sick of each other or the ideas are bland. Or both.
That’s when eyes start to “Wander” – either the clients to other vendors, or the agency reps getting bored of the work.
At the end of the day, digital marketing agencies typically fall victim to the same trappings and cycles. Here’s a popular example:
Get Clients 😊→ Get More Clients😁→ Hire More Staff🤔→ Get More Clients🙂→ Lose Clients😟→ Stress To Get More Clients😞→ Get More Clients🙄→ Put Out Crappy Work→ 💩Lose Staff🤮→ Hire More Staff 😵→ Put Out Crappier Work💀→ Stress And Enjoy None Of The Work That You Wanted To Do In The First Place⚰️
We avoid churn by only working with 3 clients at once. And, we won’t get mad if you break up with us.
We will return your CDs (website access), your favorite hoodie (SVG logo files), and always look back at our time together fondly (Google Analytics). And realize we are both better for having known each other (increased ROI for us both).
Exclusively You
Our approach starts with limiting the number of clients we work with so we can focus on YOU. This allows us to immerse ourselves in YOUR world, not force you into some pre-fabricated marketing box under the guise of “creativity.”
We know what works and what doesn’t and each situation is ever-evolving. If you listen to us, your brand will win, your goals achieved. We can even help you determine what a “win” looks like.
What we won’t do is stuff you with apathetic dry messaging and BS jargon that you get from giant marketing agencies who don’t give a rip about you or your goals – you are simply incoming revenue, so their office dog can get top of the line kibble.
Use Us Then Lose Us
We know a relationship with a marketing agency doesn’t last forever – and we are cool with that.
Things start out hot and heavy and it is a veritable “love fest.” Over time, ideas can get stale, partnerships less exciting, and it is time for a change. It isn’t you, it’s us.
But, we still remain accessible, and amicable, anytime you need us. Like an ex-boyfriend you can call at 3 AM when you need help with a flat tire.
Sometimes things don’t work out and that’s cool. No reason to get huffy.
We’ve Got An Eye For Detail…And Successful Marketing Campaigns
Without analytics, what are we even doing here?
Creatives can struggle with analytics, while analytics nerds do not have the capacity to be creative. And that’s OK.
We are able to merge both with an all-seeing vision of your project goals. We never recommend anything we don’t truly believe in or have had success with.
If our ideas suck and aren’t connecting, tell us and we will revise and make it better. And we will happily tell you your ideas stink (if they do) as well.
The Nerve Behind The Eye
Technically it is the optic nerve. But behind Wandering Eye the marketing agency, the optic nerve of the company if you will, is Paul Eide.
Paul has been working in marketing and branding since 1999. This includes years working with some of the biggest international brands and well-known, established local companies and regional brands who needed help bringing their digital marketing efforts into sharp focus. Read about Paul’s background here.
“I’ve been hammering away at digital marketing since the internet was only available via dial-up signal. Along the way, I’ve become extremely intimate with ever-evolving technology like it was my mistress. Migrating my experience from platform to platform, the way a bee pollinates flowers, I bring these skills to my exclusive client list through the services listed below.”