E-commerce Website Development & Design

While some websites are there to give you a connection to your users or to provide key product information, most competitive websites also engage in some type of ecommerce. This might be something as simple as selling a select range of products on Shopify, to representing your entire catalog of products on Big Commerce or WooCommerce.

These platforms are as diverse as they are powerful. Though knowing how to set up an eCommerce site for maximum success requires an experienced Wandering Eye.

E-commerce Website Development & Design

What A GREAT E-Commerce Site Does

Several key benefits come with having a professionally designed eCommerce site. This starts with having an outlet to boost your sales but evolves into so much more.

This includes things like:

  • Showcasing Products Beautifully
  • Flash Sales
  • Sales 24/7
  • Converting Visitors Instantly Into Customers
  • Exceptional User Experience
  • Responsive Design
  • Mobile Shopping
  • Analytics Tracking
  • User Friendly Management
  • eCommerce SEO To Rank
  • Expandable To Marketplaces

Building E-Commerce Carts That Convert

E-commerce can do a lot of things, but what it needs to do best is convert site visits into sales. This requires a strong partnership between your business and an E-Commerce digital marketing management company like Wandering Eye. Then we help you bring your wares to the right platform for your line, your inventory, and your hungry customer base.

The result is an Ecommerce experience that grows with you and adapts to the prevailing trends. All netting you carts that convert to impressive long-term sales and loyal customers.

Search Engine Optimization (SEO) is absolutely critical for any website’s success. This is especially true for the hyper-competitive world of E-Commerce. In times like this, you can turn to Wandering Eye’s years of experience to make sure your E-Commerce SEO is perfectly optimized.

This includes technical aspects of SEO for easy site navigation and other best practices that give search engine crawlers a warm fuzzy feeling inside. The net result is an E-Commerce extension of your website that outranks your competitors in organic searches.

Though this is just the firm foundation of our E-Commerce SEO service.

We also create:

  • SEO-friendly carts
  • Increased conversions
  • Product optimization
  • Featured product features
  • Optimized navigation
  • Mobile shopping
  • Fast response times
  • Marketing promotions
  • Custom functionality

E-Commerce Analytics For Improved Success

Socrates once said that the unexamined life is not worth living. The same holds true for E-Commerce success. This is such a dynamic and evolving field, with retail trends, seasonal changes, and fads influencing success in the E-Commerce realm, that it needs frequent, intuitive analytics.

The parameters, reports, and analysis generated by E-Commerce sites created by Wandering Eye help to quickly uncover opportunities, while further helping to optimize your site. All the while accelerating the growth of your online store and boosting your rankings over your competitors.

This includes a multiphase approach that integrates data from

  • Site-Specific E-Commerce Tracking
  • Shopify Analytics
  • Big Commerce Analytics
  • Google Property Analytics
Friction-Free Websites That Grow With You

The Best Platforms For Success

The increasing popularity of E-Commerce means that you are faced with a lot of competitive offerings on what platforms you can host your product. Finding the right one can be a challenge and picking the wrong one can lead to endless headaches.

Thankfully, Wandering Eye has been in the E-Commerce limelight for a long time, with the experience and wisdom to help you pick the best platform for online sales success


Shopify is a Canadian-based international E-Commerce platform that specializes in online stores and retail point-of-sale systems. It is easy to use and has a reputation for being able to support a diverse range of businesses. They also have a lot of visually stunning themes to choose from.

Shopify is a great E-Commerce platform for drop shopping. They also can support multiple channels, which is handy if you are positioning multiple product lineups for different demographic segments.

Shopify also tends to have a low startup cost, which can come in handy if you are just making your first forays into E-Commerce and you are still working to define your budget.


As its name implies, BigCommerce is a giant player in the E-Commerce realm. They have impressive data reports that let you come up with tons of custom analytics. They can also support an extensive inventory with tons of built-in features.

BigCommerce tends to be a good match for large companies with inventory that’s ready to move as well as fast-growing businesses that are looking to take their E-Commerce presence to the next level. They might not be the best choice for a small business with limited inventory that is just getting its feet wet in online sales.


WooCommerce is another increasingly popular platform for E-Commerce success. This is thanks in part to all the convenience features engineered into it. This starts with a free WordPress Plugin that lets it seamlessly transition with your site, as well as giving you full control over your data analytics. They also built their site to help you optimize your SEO, paired with fast loading speeds on both the front and back end.

Something else you and your customers will appreciate is their proactive approach to E-Commerce security. It also has seamless integration and intuitive tools, which makes it easy to handle your own updates or revisions in your product line. Even if you aren’t the most tech-savvy.

Experienced Ecommerce

Experienced Ecommerce

State-Of-The-Art Security

The sad, ugly truth is that the better your E-Commerce site does, the more likely you are to draw the unwanted attention of hackers and identity thieves. All it takes is one bad transaction to send shivers down your spine and scare your new customers away.

Not to worry, when you have an E-Commerce site developed by Wandering Eye. We take a proactive approach to setting up all our sites with cutting-edge in site security.

Not only does this give you the peace of mind that comes with knowing your E-Commerce site is secure. It also boosts confidence from your users that their information is safe, and they feel confident in returning for future sales as long-term loyal customers.