Email marketing has evolved to become one of the most effective mediums for generating leads and converting them into successful sales. The most successful campaigns connect with consumers who prefer facilitated brand interactions with email as their preferred gateway.
When carefully crafted and mindfully managed email marketing uses a digital marketing strategy to boost brand recognition, deepen customer relationships, and drive sales with new as well as returning loyal customers.
The email marketing campaigns created and managed by Wandering Eye leverage a diverse variety of email service providers (ESPs) to send out automated, personalized marketing emails. Each is carefully crafted with targeted brand promotions, important announcements, or event awareness information.
These messages can range from weekly email newsletters and promo alerts to exclusive event invitations, and even customer survey forms with promotional benefits. Email marketing campaigns have also proven to be highly effective for business-to-business marketers and business-to-consumer advertisers who use them as an additional content distribution channel.