Email Marketing & Management
Each day billions of people around the world check their email. Some more than others and many are tied to it as their primary form of communication. So, it only makes sense that Email marketing would be one of the most effective marketing vehicles.
Email has been around for a long time. This means that Email providers, software engineers, and even lawmakers have found creative ways to sort out solicitous Emails to keep them from ever reaching the eyes of your intended users. The truth is it takes thoughtful crafting, strategy, and implementation to keep your Email marketing message in front of the eyes of interested users and out of spam folders.
Then it takes even more thoughtful management practices to ensure that the right people are receiving the message, in compliance with electronic communication regulations. Once all those Ts are crossed, then and only then do you have the chance of converting them to an actual sale.
If you’re new to this realm of digital promotion, it can seem understandably daunting to mine true success out of the rich promising veins of email marketing. Though it becomes astonishingly easy when you’ve got a Wandering Eye on the prize.
We’ve been carefully crafting highly successful email marketing campaigns since the internet’s infancy. Our digital marketing campaigns have continued to evolve with industry-best practices to be able to offer our email marketing & management services with the highest possible return on investment.
What Is Email Marketing?
Email marketing has evolved to become one of the most effective mediums for generating leads and converting them into successful sales. The most successful campaigns connect with consumers who prefer facilitated brand interactions with email as their preferred gateway.
When carefully crafted and mindfully managed email marketing uses a digital marketing strategy to boost brand recognition, deepen customer relationships, and drive sales with new as well as returning loyal customers.
The email marketing campaigns created and managed by Wandering Eye leverage a diverse variety of email service providers (ESPs) to send out automated, personalized marketing emails. Each is carefully crafted with targeted brand promotions, important announcements, or event awareness information.
These messages can range from weekly email newsletters and promo alerts to exclusive event invitations, and even customer survey forms with promotional benefits. Email marketing campaigns have also proven to be highly effective for business-to-business marketers and business-to-consumer advertisers who use them as an additional content distribution channel.
Expanding Your Marketing Reach
Email marketing campaigns can be a great vehicle for expanding your company’s marketing reach as well as engaging new customers in ways that other traditional marketing methods can’t. Experienced email marketing specialists like Wandering Eye can help you reach your targeted demographic audiences on multiple devices while remaining non-invasive and compliant with the regulatory terms of the CAN-SPAM Act.
Deepening Customer Loyalty
The hardest part of any successful customer relationship is making the first sale. Once they are satisfied with your products or services, customers are highly likely to return to you. Though you can’t just sit on your laurels expecting a one-time sale to return again and again. Your competitors are a wolf that is always scratching at the door.
Fortunately, email marketing is an inexpensive way to deepen customer loyalty. It lets you send out targeted messages with things like exclusive promotions, customer appreciation events, and limited-time sales opportunities on the products they already use and love. This further deepens their loyalty to your brand, while sending the competitor’s wolf out to face the woodsman.
Sophisticated Tracking & Analytics
Digital marketing trends are fluid and always in motion. The insightful data generated by email marketing software provides a fertile field for valuable analytics that keeps your message on pace with the prevailing trends. The email marketing campaigns managed by Wandering Eye include key engagement metrics such as open rates, click rates, click-through rates, bounce rates, and all-important conversions. This allows you to constantly refine your digital marketing efforts for maximum results.
Connecting With Diverse Target Audiences
Carefully harvested email addresses with snippets of demographic data keep your messages compliant with the CAN-SPAM Act, while also giving you the ability to customize messages that can be directly targeted to specific demographics. This gives you a far better chance of being able to present a specific demographic with the kind of value-added content that increases their likelihood of converting to a new customer.
Email Marketing Campaigns That Get Results
There are a lot of email marketing software platforms out there that claim to be the best. A lot of them have only been in the sector for a year or two and trying to capitalize on a reputation for early success in hopes of securing new business clients in long-term contracts.
These pretenders to the throne don’t have the experience and strategic understanding that you can only get from Wandering Eye. We’ve worked with national, international, and local brands to bring them unrivaled email marketing success.
We don’t offer you cookie-cutter solutions. We work with a select group of exclusive clients at a time. Focusing on your goals, your vision, and the messages you need to connect with customers in a way that leads to successful long-term relationships.