Sarpy County branding, SEO, digital marketing agency Wandering Eye portfolio piece displays an image containing the Nebraska Notary logo.
Sarpy County branding, SEO, digital marketing agency Wandering Eye portfolio piece displays an image containing the Nebraska Notary logo.

Nebraska Notary

We swore to make Nebraska Notary the best brand ever

Typically a person only needs notarial services during the most stressful moments of their lives.

Home closings, whether the buyer or seller, represent the largest purchase most people will make in their entire lives. Purchases or sales of automobiles, typically the second most expensive and important financial decision of their lives. Legal matters, whether criminal or family law, are easily the most stressful and personal of all private matters in a person’s life.

I have been using public notaries for over 30 years, for each of the aforementioned scenarios. And it always felt weird sharing the most personal of matters in my life with a random person that happened to be manning the counter that day at a big-box retailer. On THEIR schedule.

Because that was IF, during my time of need, the stars magically aligned and there was a person behind the counter that was a certified public notary.

I cannot even guess how many times when I needed a notary, I went to the closest huge brand and was told I would have to schedule an appointment because the person who was actually the notary was out to lunch (physically, possibly mentally as well) or not on the schedule that day.

At the same time, small notary companies were so small that it felt weird. Like some kind of a dark art. Remember trying to get a haircut during COVID? Ya, it felt like that.

Every website we scanned in a search for a local Nebraska notary to work with consistently had a crappy stock image of a quill and inkwell and had a strange company name, like “XYZ Public Notary.”

The content was thin and looked as though the website had been thrown together in haste. There was a lack of personality that made us uneasy.

So we set out to apply our branding expertise to create the ultimate notary brand. To reflect the seriousness of the need. And the experience of being laid bare in front of a stranger.

So how did we do that? By emphasizing approachability and relatability, but not at the expense of expertise.

Here’s what we did:

  • Developed the entire brand from scratch based on the people involved and the target customer base

  • Complete website rebuild on WordPress Content Management System (CMS)

  • Logo design via graphic design

  • Wrote all website copy optimized for SEO and provided content strategy

  • Business card design

  • Optimized and edited the Google Business Profile to capture top rankings in local SEO

  • Wrote and developed a thank you message urging customers to leave a 5 star Google My Business review

  • Optimized site for local SEO success

  • Captured and edited all photography on the site and for use in other marketing materials

Here’s what happened:

Within three months, Nebraska Notary’s traffic outpaced all other competitors. The brand was elevated to the top of searches for notaries “near me” via the Google Business Page. And, via the website.

Contact us today and we swear we will do our best for your brand!