Typically a person only needs notarial services during the most stressful moments of their lives.
Home closings, whether the buyer or seller, represent the largest purchase most people will make in their entire lives. Purchases or sales of automobiles, typically the second most expensive and important financial decision of their lives. Legal matters, whether criminal or family law, are easily the most stressful and personal of all private matters in a person’s life.
I have been using public notaries for over 30 years, for each of the aforementioned scenarios. And it always felt weird sharing the most personal of matters in my life with a random person that happened to be manning the counter that day at a big-box retailer. On THEIR schedule.
Because that was IF, during my time of need, the stars magically aligned and there was a person behind the counter that was a certified public notary.
I cannot even guess how many times when I needed a notary, I went to the closest huge brand and was told I would have to schedule an appointment because the person who was actually the notary was out to lunch (physically, possibly mentally as well) or not on the schedule that day.
At the same time, small notary companies were so small that it felt weird. Like some kind of a dark art. Remember trying to get a haircut during COVID? Ya, it felt like that.
Every website we scanned in a search for a local Nebraska notary to work with consistently had a crappy stock image of a quill and inkwell and had a strange company name, like “XYZ Public Notary.”
The content was thin and looked as though the website had been thrown together in haste. There was a lack of personality that made us uneasy.
So we set out to apply our branding expertise to create the ultimate notary brand. To reflect the seriousness of the need. And the experience of being laid bare in front of a stranger.
So how did we do that? By emphasizing approachability and relatability, but not at the expense of expertise.