After so many years of delivering this information via text documents, Dr. Goss felt it was getting stale. He was also noticing that his students were not engaging with the way he was delivering the data. He also needed an easy way to share the information, rather than sending out a series of individual, personal emails.
We recommended using video production and uploading to YouTube as a solution. Not only that, but let’s actually produce these videos at their highest level ever, while not breaking his budget.
The Heider College of Business had a video production studio in the basement – which had never been used. So, we decided to use it.
We asked dean of Creighton University’s Heider College of Business, Anthony Hendrickson, PhD, to shoot an intro “inviting” us into the college, and he obliged.
Additionally, we gave the entire production and content an overhaul. We storyboarded and scripted and envisioned what this could be. We added an interviewer (Paul Eide) so the content was more conversational and improve the pace of the videos. While we wanted to convey all necessary information, we also needed it to be concise and easy for the viewers (former readers) to uptake the data.
So, we created 5 primary segments based on consistent monthly content:
– Overall Index Monthly Recap
– Jobs Index
– What To Watch For
– Warning Signs