Oak Leaf Enterprises

We helped Oak Leaf Farms turn over a new “leaf”

Oak Leaf Farms was started in the 1950s by Randy Sump’s family.

The once famous “Oak Leaf Pony Farm” was owned by Wally and Elaine Sump. Oak Leaf saw its glory in the mid 1960s when Gordon Odegard hired on as manager and trainer.

Under Gordon’s guidance, get from sire, Silver Mane’s High-Lite Cody, were successfully campaigned, winning many National titles. At the 1966 ASPC Congress alone, Silver Mane’s High-Lite Cody took home blues with his Get of Sire.

Oak Leaf’s Ballerina and Oak Leaf’s Cameo Cody won Produce of Dam, both being out of Larigo’s Magic Mamie. Ballerina also won her age class as well as Reserve Sr. Mare. Gordon won Congress Grand Champion Stallion in 1967.

Located off of 72nd street just south of Shadow Lake, the farm is still in working order and looks great.

Randy owns his own business as a commercial real estate and land developer.

Oak Leaf Farms Original Business Card and Branding

Randy needed a logo and a business card for his business, Oak Leaf Enterprises. An independent entity all its own, Randy wanted an updated logo, but one that still paid homage to the family history and brand equity of the farm.

He came into the office with a business card and letterhead from the original family farm which you can see to the right.

After some initial logo questionnaire questions, we created several mocks of each the logo design and business card design. From there, we tweaked based on Randy’s ideas, likes and dislikes, and came up with a great logo and business card design.

From a former client that loved the horses:

“There is great pony history at Oak Leaf Farm and I found myself wishing the oak trees could talk. The farm, although somewhat changed, is still there and immaculately maintained.

There aren’t any ponies anymore, but standing in front of the majestic barn, I swear I heard a distant whinny from a gorgeous stallion, calling his girls.”

Business Card Mock and Final Logo

Here’s what we did:

  • Took the pre-existing design collateral and used as a baseline

  • Took client’s direction and developed multiple iterations of potential new logo

  • Finalized logo design and applied same process to business card design

  • Created final versions of logo and business card and provided client in multiple file formats (.ai, jpg, pdf, etc.)