We meticulously track organic SEO keyword performance.
A question we hear frequently is, “How do I get my website to pop up right away in search?” The simple answer is organic SEO (Search Engine Optimization).
But it isn’t simple to do because that is what everyone with a website wants.
For any given search executed on Google, 200+ known factors work in harmony to generate those results in a fraction of a second. Unlike paid advertising, organic SEO focuses on optimizing your website to rank higher in search results, naturally aka “organically.”
This case study for our client Ideal Eyecare shows how our work led to a return on investment of 10 to 1.
Here are 10 essential steps to succeeding in your organic SEO efforts:
1) Keyword Research:
- Identify relevant keywords: Use tools like Google Keyword Planner to find keywords related to your business. Then, target those keyphrases via website content. Every keyword or search term is independently weighted. Each term has its own monthly search volume and metric called competition. For example, “electrician near me” will produce one set of results whereas “Papillion electrician” will have a different yield.
2) On-Page Optimization:
On-page refers to anything you can do on your site; how it is built and the kind of content you have deployed.
- Title tags: Craft compelling and keyword-rich title tags for each page on your website.
- Meta descriptions: Write concise, engaging meta descriptions that encourage click-throughs.
- Header tags: Use H1, H2, and H3 tags to structure your content and include relevant keywords.
3) Quality Content Creation:
- blogging: Regular blog posts are hugely important. Start a blog to showcase expertise, answer common questions, and target additional keywords.
4) Mobile Optimization:
- Responsive design: Ensure your website is mobile-friendly, as Google prioritizes mobile-first indexing.
- Page speed: Optimize loading times for both desktop and mobile users to improve the user experience.
5) Link Building:
- High-quality backlinks: This part is painstaking and absolutely critical. We acquire links from highly ranked and relevant websites to boost your site’s authority. Each link from another site to your site is like a recommendation as far as Google is concerned. More links from other site, the better.
- Internal linking: Link to other pages within your website to improve navigation and enhance the overall structure.
6) Technical SEO:
- XML sitemaps: Create and submit XML sitemaps to search engines to help them understand the structure of your website.URL structure: Optimize your URLs for both users and search engines, making them descriptive and easily readable.
- Canonical tags: Implement canonical tags to prevent duplicate content issues and consolidate the ranking signals.
- Schema Markup: Utilize schema markup to provide search engines with additional context about your content, enhancing rich snippets in search results.
- Fix crawl errors: Regularly check and address any crawl errors in Google Search Console to ensure all pages are accessible and indexable.
- HTTPS security: Secure your website with HTTPS, as Google considers it a ranking factor and provides a more secure browsing experience for users.
- Mobile-friendly design: Ensure that your website is not only responsive but also offers a seamless experience on mobile devices to cater to a growing mobile user base.
7) Local SEO:
8) User Experience (UX):
- Intuitive navigation: Design your website with user-friendly navigation to enhance the overall user experience.
- Mobile responsiveness: Ensure a seamless experience across various devices for a broader audience reach.
9) Monitoring and Analytics:
- Google Analytics: Regularly monitor your website’s performance and user behavior to identify areas for improvement.
- Search Console: Use Google Search Console to identify and fix any technical issues affecting your site’s visibility.
10) Continuous Improvement:
- Stay updated: Keep abreast of algorithm changes and industry trends to adjust your SEO strategy accordingly.
- Adapt and refine: Analyze your performance regularly and refine your SEO strategy based on what works best for your business.
- Everything we do is data driven. We work with you to target specific keyphrases you’d like to rank for. We can tell you at any given point in time where you rank for a given term.
Remember, organic SEO is a long-term investment that yields sustainable results over time. Working with us you will see results in month one, but it takes 12+ months for a campaign to reach full power.
If you get an email or a phone call with wild claims like “We can guarantee you will rank number one tomorrow!” it is a scam.
It is either for a low value, low trafficked search term. (Example: “Guatemalan folding chairs for lizards.”) Or, they are using spammy practices that will get your site black-listed by Google.
How much would ranking on the first page of Google for your desired term effect your business and ultimately your life? When you consider that, organic SEO is a worthwhile investment.
Contact us today and we can set up a phone call or meeting to discuss your business and goals.