By PaulPublished On: December 26, 2023Categories: Tips726 wordsViews: 44
The best holiday ad campaigns are the ones that become engrained into your holiday experience.
To the point you don’t even realize these are advertisements that exist to curry your sentiment and your dollars.
When you see any of the following ads it suddenly it “feels like Christmas.” Part of the appeal is that you only see these ad campaigns during the holiday season. The remaining portion is due to how well-crafted each of these are.
Corona “O Christmas Tree” Ad
Corona Extra’s ”O Tannenpalm” holiday ad campaign became an iconic staple of holiday TV programming. The ad, made for an estimated $50,000 almost 30 years ago, has been running untouched since 1990 and has been keeping the holidays LIT AF.
Appearing every year from Nov. 1 through December, some “O Tannenpalm” viewers have literally grown up watching the commercial—and now buy the beer to go with it.
The commercial, created by ad agency Campbell Mithun Esty in 1990, is the longest-running beer ad and the second-longest-running holiday ad of any kind, behind Hershey’s famous kiss-bells spot.
“Christmas Bells” is a television commercial produced by the Hershey Company promoting Hershey’s Kisses. The advertisement, originally produced with stop-motion animation and later being redone with CGI animation, features Hershey’s Kisses, fashioned as a handbell choir, playing the Christmas carol “We Wish You a Merry Christmas”.
It debuted in December 1989 and is shown in the United States and Canada each holiday season; as such, it is the longest-running television commercial for the Hershey brand.
“Hershey’s redoing their Christmas commercial is personally the last straw of 2020 for me,” one person tweeted.
Internally this was referred to as the “whimsy” campaign. Ogilvy & Mather was the advertising agency behind the spot and David Apicella served as Creative Director.
Budweiser Christmas Featuring the Clydesdale Horses
Anheuser-Busch aka Budweiser has produced some of the most best holiday ads of all time, and the 1987 Budweiser Christmas commercial is no exception.
I have no idea why, but I can hum the entire song in the commercial from start to finish with absolutely minimal effort. How many times does a person need to hear a jingle for it to be essentially implanted into your brain?
Or is it less about quantity and all about how it pulls on your feelings and engrains itself via the feelings it imbues/tickles?
In this holiday, the Clydesdales are bringing into town a giant Christmas tree. People rejoice and the holidays are officially being enjoyed. The message: Budweiser wishes only the best for the Christmas season.
Folgers’ “Peter Comes Home” ad first aired in 1986. A presumed college student named Peter gets home early Xmas morning after a snowstorm delayed his arrival. He drops some presents under the tree and proceeds to make a pot of fresh Folgers coffee with his little sister.
While the aroma of fresh Folgers moves through the home, the pleasurable aroma wakes up the rest of the family and they meet in the kitchen and proceed to live, laugh, love.
“People constantly tell me they “Saw it just last Christmas”. The truth is that it hasn’t been on for at least a couple of years now… at least four I think … but the spot ran for over 17 years, so it stands out in people’s minds, and memory.”
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The best holiday ad campaigns are the ones that become engrained into your holiday experience. To the point you don't even realize these are advertisements that exist to curry your sentiment and your dollars. When [...]
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