These days it seems that words like Marketing, Advertising, and Promotional get tossed around interchangeably. Though they really are different things and have different strategic purposes. The technical definition of […]
Remember That Ad Campaign: Bud Bowl Super Bowl Commercials
I fell in love with the Super Bowl in 1989 and one of the main reasons was the Bud Bowl marketing campaign from Bud Light. I would fall in love with beer just a few [...]