marketing

What Is The Definition of Marketing, Really?
These days it seems that words like Marketing, Advertising, and […]

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What Is Email Marketing and Best Eblast Platforms
Email marketing was once scoffed at as being the digital […]

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Is Content Marketing a Fad or the Same Old Strategy with a New Name
Content marketing employs the strategic use of powerful keywords and […]

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A Quick History of Video Production and How It Is Used
Video technology and its uses have certainly come a long […]

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Recent Blog Posts

Most Popular Fast Food Restaurant: How Branding Cooks Up ROI

Paul2023-05-26T14:24:33-05:00May 26, 2023|0 Comments

The success of the most popular fast food restaurant (and restaurants in general) can largely be attributed to their adept use of branding strategies. By creating emotional connections, offering unique value propositions, maintaining consistency, leveraging [...]

Remember That Ad Campaign? Staples Easy Button

Paul2023-05-26T13:46:03-05:00May 19, 2023|0 Comments

The best marketing campaigns live in your head rent free for years to come. They enter public dialogue and never leave. The Staples Easy Button is the perfect example. Did the button exist for purchase [...]

Remember That Ad Campaign: “Tastes Great. Less Filling.”

Paul2023-03-07T14:51:17-06:00March 7, 2023|0 Comments

"Tastes Great. Less Filling." Campaign was launched in 1973. Did you know that once upon a time light beer didn't even exist? In 1973, Miller launched the first low-calorie beer ever. The advertising [...]

Fake Company Logos We’d Like To See (But Didn’t So We Made Them)

Paul2023-03-03T18:05:12-06:00February 27, 2023|0 Comments

Being "on-brand" may sound like marketing jargon. But it isn't. Some brands succeed in spite of their logo. And other brands "get by" or "buy" regardless of how off-brand it is. In that spirit, we [...]

Remember That Ad Campaign? What Can Brown Do For You

Paul2023-03-07T10:18:30-06:00February 23, 2023|0 Comments

"What can Brown do for you?" became popular slang used during many a pickup basketball game the world over. The UPS ‘What can brown do for you’ slogan was retired in 2010. But [...]

What Is The Definition of Marketing, Really?

Wandering Eye2023-03-03T15:08:27-06:00January 22, 2023|0 Comments

Super Bowl XLIX | Phoenix, AZ | 2015 – There is so much marketing going on in this photo you almost forget you have a soul and a body and people know you. [...]

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