These days it seems that words like Marketing, Advertising, and Promotional get tossed around interchangeably. Though they really are different things and have different strategic purposes. The technical definition of […]
Email marketing was once scoffed at as being the digital marketing equivalent of throwing spaghetti at the wall. In ye olden days of email marketing response rates could be less […]
Content marketing employs the strategic use of powerful keywords and information to help inform website visitors and drive sales. It also plays a critical role in helping your website rank […]
Video technology and its uses have certainly come a long way since the early days of your grandfather’s 8-millimeter camera and the 20-pound camcorder your father used to videotape your […]
Remember That Ad Campaign: Bud Bowl Super Bowl Commercials
I fell in love with the Super Bowl in 1989 and one of the main reasons was the Bud Bowl marketing campaign from Bud Light. I would fall in love with beer just a few [...]