A brand standard guide can also be known as a brand style guide, brand book, brand styling guide, or styling guidelines. The terminology may differ (and we will use interchangeably in here), but the core [...]
The success of the most popular fast food restaurant (and restaurants in general) can largely be attributed to their adept use of branding strategies. By creating emotional connections, offering unique value propositions, maintaining consistency, leveraging [...]
The best marketing campaigns live in your head rent free for years to come. They enter public dialogue and never leave. The Staples Easy Button is the perfect example. Did the button exist for purchase [...]
"Tastes Great. Less Filling." Campaign was launched in 1973. Did you know that once upon a time light beer didn't even exist? In 1973, Miller launched the first low-calorie beer ever. The advertising [...]
Being "on-brand" may sound like marketing jargon. But it isn't. Some brands succeed in spite of their logo. And other brands "get by" or "buy" regardless of how off-brand it is. In that spirit, we [...]
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