Omaha Beef Football

From press releases to blog posts to e-blast send management we took the bull by the horns!

The Omaha Beef are the oldest indoor-football franchise in history. They first kicked off in 2000.

We worked with Cari and Rich Tokheim as an external marketing department for several seasons. We literally filled every marketing need they had, as different needs arose. From press releases to e-blast send management we took the bull by the horns!

We redesigned the website on WordPress. The Beef had a full staff from different departments that each had their portion of the website to maintain. WordPress allows you to give specific permissions to certain site components, and this was exactly what the situation demanded. We also integrated a payment portal so fans could buy tickets online.

Back when we used to manage social media, we managed both the Twitter and Facebook accounts. Created all content, graphics and customer interactions via direct message.

We also used our copywriting skills to produce weekly game recaps, called “Sides of Beef.

We created custom website graphics that were used in all other marketing efforts.

Grew the e-blast list from zero to several thousand subscribers.

Here’s what we did:

  • Complete website rebuild on WordPress Content Management System (CMS)

  • Logo design via graphic design

  • Wrote all website copy optimized for SEO and provided content strategy

  • Optimized and edited the Google Business Profile to capture top rankings in local SEO

  • Optimized site for local SEO success

  • Edited all photography on the site and for use in other marketing materials