When Facebook came to Sarpy County, their biggest goal was to make themselves a part of the community.

They did not want to be perceived as the big brand that comes into town and takes over. Not only did they want to be part of the community, they wanted to support it and make it better.

It was completely refreshing from a business standpoint, but also from a human being standpoint. They could have easily come in and done whatever they wanted.

And sure, those things and sentiments are easy to express. But we can say after working with the people that make they brand, they are fun, realistic, down to earth and relatable.

So, how can they introduce themselves to a new community? Via the power of a well-produced video.

Facebook wanted to focus on the people that make the brand and have a piece of collateral to show at the grand opening, and to share with national and local media.

Facebook also wanted show what the heavily fortified and secure building looked like from the inside. To be part of the community and welcome their neighbors, without compromising the data they are trusted to keep secure. Based on that, we scripted, shot, edited and ultimately produced the first video.

As a part of the grand opening ceremony, Facebook also wanted to stream the festivities via Facebook. So we literally produced a Facebook Live about Facebook, at Facebook.

The 2.6 million-square-foot Sarpy Data Center has four operation facilities, two that are under construction, and four more that will be built in a second expansion is underway. By the time it’s complete in 2024, the facility will be 3.6 million square-feet and cost Facebook over $1.5 billion.