When Facebook came to Sarpy County, their biggest goal was to make themselves a part of the community.
They did not want to be perceived as the big brand that comes into town and takes over. Not only did they want to be part of the community, they wanted to support it and make it better.
It was completely refreshing from a business standpoint, but also from a human being standpoint. They could have easily come in and done whatever they wanted.
And sure, those things and sentiments are easy to express. But we can say after working with the people that make they brand, they are fun, realistic, down to earth and relatable.
So, how can they introduce themselves to a new community? Via the power of a well-produced video.