The UPS ‘What can brown do for you’ slogan was retired in 2010. But I still remember the marketing campaign vividly. Every time I hear any sort of question related […]
These days it seems that words like Marketing, Advertising, and Promotional get tossed around interchangeably. Though they really are different things and have different strategic purposes. The technical definition of […]
Google’s suite of search tools and analytics continues to evolve with its platform. One of the most effective tools they offer for monitoring your site’s performance on Google comes in […]
Email marketing was once scoffed at as being the digital marketing equivalent of throwing spaghetti at the wall. In ye olden days of email marketing response rates could be less […]
By this point, most people have heard of the critical importance of Search Engine Optimization (SEO) for empowering your website’s organic ranking on Google and other popular search engines. Though […]
Content marketing employs the strategic use of powerful keywords and information to help inform website visitors and drive sales. It also plays a critical role in helping your website rank […]
Your company’s logo is a core element of your brand identity. Once it’s set and your brand image is ingrained in the public consciousness, it’s hard, if not impossible to […]
Video technology and its uses have certainly come a long way since the early days of your grandfather’s 8-millimeter camera and the 20-pound camcorder your father used to videotape your […]
On the face of it, branding is a comprehensive process of evoking a strong, positive perception of a business in a customer’s mind in a way that represents its products […]
The internet has evolved to the point that e-Commerce stands head and shoulders as a viable sales option for brick and mortar retail stores. Especially since eCommerce allows smaller companies […]
Most Popular Fast Food Restaurant: How Branding Cooks Up ROI
The success of the most popular fast food restaurant (and restaurants in general) can largely be attributed to their adept use of branding strategies. By creating emotional connections, offering unique value propositions, maintaining consistency, leveraging [...]